KZOO COLD BROO is a cold-pressed coffee brand out of the big-hearted small-town of Kalamazoo. The product is a top-shelf option for those who enjoy a quality coffee experience as well as supporting artisanal, locally made, and sustainable products. The goal of this project was to take a more minimalist approach in design in order to show the upscale quality of the coffee and use a dark on dark aesthetic to represent the quality of the color and flavor.
![](https://cdn.myportfolio.com/78723ebc9e5b938a7ff2f1dc99014276/9eaabd80-883f-497c-a1b3-e9a9e5e63e91_rw_1920.jpg?h=33ea29095c2a7887f2db1820262cc788)