KZOO COLD BROO is a cold-pressed coffee brand out of the big-hearted small-town of Kalamazoo. The product is a top-shelf option for those who enjoy a quality coffee experience as well as supporting artisanal, locally made, and sustainable products. The goal of this project was to take a more minimalist approach in design in order to show the upscale quality of the coffee and use a dark on dark aesthetic to represent the quality of the color and flavor.
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