The goal of this project was to create a logo and branding system for a new program at KVCC, the culinary medical school. The program takes aspects of preventative and holistic health in combination with the culinary arts to offer continuing education certifications for medical professionals. The challenge was to create a design that upheld the lofty standards of the medical profession and convey the research-driven aspect of this new area of study. This “food as medicine” program is one of the first of its kind in the U.S. The turning leaf logo represents this leap to a new view of health.